How Do I Find My Brand’s Voice?: Professionalism, Internet Trends, and Knowing When to Stay Out of the Conversation
The internet is loud. A dozen new online trends pop up daily, seemingly offering creators and brands guaranteed virality if you just use the right audio or song of the moment or post enough TikToks in a day. The result? We’re seeing more and more professional organizations take on less formal or “stuffy” voices in their branding and online [...]