Cassia Marina

I am a graphic designer by trade but at my core I’m a design thinker and creative entrepreneur whose work spans visual brand identity, brand strategy, web design, creative direction, visual conceptualizing, content creation, podcasting and more.

While proudly born and bred in the beautiful twin island of Trinidad and Tobago, I spent all of my childhood years growing up between Trinidad, Tobago, New York, Michigan and Canada. And as such this exposure has heavily influenced my perspective on my identity, my work and the desire to operate in a global and digital way.

I had dreams and eyes set on attending a prestigious art school in NYC, the School of Visual Arts (SVA), but being raised by a pensioner, this was not possible. Instead as life would have it, I found myself as an understudy to a Creative Director and Ad Agency owner. Here is where I learned the ropes of design, copywriting, marketing and the agency world and where my love for corporate level branding was ignited.

What most people don’t know about me is that I worked on the copy for many corporate press ads. Little did I know how that skill would become useful in today’s digital marketing world where storytelling is key. Eventually, I was able to attend a local college part-time to get formal training in the field of graphic design.

I have experience working with brands such as Repsol, Nestle Caribbean, Catelli, Chaguaramas Development Authority, Huawei, WiPay Caribbean and working with women owned small business owners to design, develop and launch their brands online. I’ve hosted branding and online business workshops and published a branding workbook.

In the creative world, the success of any project needs great project management and as such I fell in love with Asana to manage creative projects so much that I became a Asana Certified Pro Consultant.

I am also the creator and host of the podcast Tea Time with Cassia Marina, a podcast that started as being a place to dish the tea on all things branding and online business tips and strategies, has evolved into a space for both productivity and wellness to build a holistic approach to finding meaning and purpose in our work.

I am passionate about personal development and mental health because as someone who grew up without her parents, I have had to work through a lot. Nothing was handed to me in the least. As an INFJ personality type and empath I believe my story and my empathy is what makes me the designer, creative entrepreneur and master of my craft.

Music is my therapy and I love a good dance session to get the body moving to boost endorphins for overall well-being.

Topics of Interest

Mental Health and Wellness, Mindfulness and Spirituality, Personal Development, Caribbean Representation on the Global Market, Personal & Business Branding, Online Business, Women’s Empowerment

Areas of Skill

Creative Direction, Brand Strategy, Visual Brand Identity Design, Content Creation, Vlogging, Blogging, Podcasting, Website Design, Social Media Design, Visual Conceptualization

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