general Category

The internet is loud. A dozen new online trends pop up daily, seemingly offering creators and brands guaranteed virality if you just use the right audio or song of the moment or post enough TikToks in a day. The result? We’re seeing more and more professional organizations take on less formal or “stuffy” voices in their branding and online [...]

Anaïs Nin once said that writing is how we experience life twice, “in the moment, and in retrospect.” When documenting our own stories, tasting life for the second time as Anaïs said, figuring out how to articulate the emotions we felt in those pivotal moments is imperative. It’s not enough to tell the reader that you were sad or happy or angry – [...]

We all know that freelancers are a small business unto themselves. Between keeping up with invoices, networking and making new industry contacts, scheduling and filing drafts on time, and managing endless rounds of edits, there are myriad factors that need to be delicately balanced to create lasting success. In a business that consistently tells us that [...]

In today’s age of increased digital media consumption, it’s challenging for any brand to stand out and shake the room. Modern consumers expect to be wowed with inclusive experiences that speak to their deepest emotions and shared values. A burgeoning global economy, boosted by technological advancements, doesn’t make the task of connection any less [...]

While many resources in your company matter, customer service should be prioritized just the same, or maybe even more. Understanding the benefits of how an effective customer service strategy can affect your business is crucial to your company’s growth, sustainability, and progress.Customer service is not only about how you treat your clients. Of course, [...]

At the best of times, professional writing is challenging. From managing strict or competing deadlines to overcoming the dreaded writer's block, writing is often a pressure-fueled task that dares us to be immediately brilliant and error-free. It is in this realization that we’re faced with the fact that writing has the capacity to either stifle us or, if [...]

Have you read any of TED’s “How to Be a Better Human” series? They have a piece outlining the 7 types of rest that every person needs. Along with physical and mental rest, which most of us are normally acquainted with (however haphazardly), there are a few interesting ones included, like sensory rest (bye bye late night blue light!) and spiritual rest [...]

In the era of digital knowledge, we can easily access a myriad of voices and perspectives, whether from social media, YouTube channels, podcasts, blogs, or newsletters. Although this provides ample opportunities to promote your personal brand and expertise, it can also pose a unique challenge. It is often believed that in order to tell your story, or be a [...]

One of the greatest hurdles that entrepreneurs face is the inability to financially support their vision; often limited by capacity, time, resources, or cash flow. To circumnavigate this, grants have been a great way to access funding, while enhancing your resource allocation. In turn, this enables you to focus on the activities related to the growth and [...]

Finally arriving at a group consensus can lend to immense feelings of accomplishment and harmony, oftentimes uniting teams that may have previously found it difficult to see eye-to-eye. Engaging in groupthink however, tends to feel like a failing cause no matter how perfect it seems to align in perpetuity with fellow members of the group. If efficiently [...]