general Category

Curiosity and childlike wonder are assets capable of paying back millions, and our imagination is the key to unlocking them. To build and flex this precious muscle, many writers use creative writing prompts. Writing prompts help us explore different perspectives and generate new ideas through the written word, allowing us the chance to solve relevant [...]

Have you ever worked on a project that lacked the nuance needed for deeper connection? As ghostwriters, we are often tasked with telling stories that aren’t our own, and it’s easy to fall into familiar patterns. However, intersectionality allows us to offer more accurate and authentic storytelling through the overlapping identities of our clients, [...]

As developmental editors, we accept that our work becomes a delicate dance, as we move through the melodies of an author’s words. We are both the advocates of a story that has allowed you to pour parts of yourself onto the page, and of your readers who wish to find those very parts within themselves along the way—a story perfectly balanced with a [...]

So you’re a busy business leader with brilliant stories and ideas to amplify your brand, but they’re all stuck in your notes app. No matter how many times you’ve sat down to flesh out your thoughts (and we know there’ve been many!), you still can’t seem to strategically streamline your thoughts or establish a consistent cadence in which you share [...]

The internet is loud. A dozen new online trends pop up daily, seemingly offering creators and brands guaranteed virality if you just use the right audio or song of the moment or post enough TikToks in a day. The result? We’re seeing more and more professional organizations take on less formal or “stuffy” voices in their branding and online [...]

Anaïs Nin once said that writing is how we experience life twice, “in the moment, and in retrospect.” When documenting our own stories, tasting life for the second time as Anaïs said, figuring out how to articulate the emotions we felt in those pivotal moments is imperative. It’s not enough to tell the reader that you were sad or happy or angry – [...]

We all know that freelancers are a small business unto themselves. Between keeping up with invoices, networking and making new industry contacts, scheduling and filing drafts on time, and managing endless rounds of edits, there are myriad factors that need to be delicately balanced to create lasting success. In a business that consistently tells us that [...]

In today’s age of increased digital media consumption, it’s challenging for any brand to stand out and shake the room. Modern consumers expect to be wowed with inclusive experiences that speak to their deepest emotions and shared values. A burgeoning global economy, boosted by technological advancements, doesn’t make the task of connection any less [...]

While many resources in your company matter, customer service should be prioritized just the same, or maybe even more. Understanding the benefits of how an effective customer service strategy can affect your business is crucial to your company’s growth, sustainability, and progress.Customer service is not only about how you treat your clients. Of course, [...]

At the best of times, professional writing is challenging. From managing strict or competing deadlines to overcoming the dreaded writer's block, writing is often a pressure-fueled task that dares us to be immediately brilliant and error-free. It is in this realization that we’re faced with the fact that writing has the capacity to either stifle us or, if [...]