So you’re a busy business leader with brilliant stories and ideas to amplify your brand, but they’re all stuck in your notes app. No matter how many times you’ve sat down to flesh out your thoughts (and we know there’ve been many!), you still can’t seem to strategically streamline your thoughts or establish a consistent cadence in which you share your creativity and connect with your audience. You’ve briefly considered working with a ghostwriter, but you’re hesitant and not quite convinced that hiring a professional is a worthwhile investment. Sound familiar? Keep reading.
Perhaps you’re worried your peers will think you’re a fraud or that your business ideas aren’t your own. Maybe resistance arises when considering whether you’ll ever find a writer who can grasp your authentic voice and tone accurately, all while effectively capturing your vision. It could be that you have concerns over whether the quality of the work will meet your expectations or if your message will be distorted once in the hands of another person. There’s also the possibility of a more ethical challenge at hand by way of feeling discomfort for receiving recognition for the end product, or is it that the cost of the investment may play a role, and you’re questioning whether it will actually be worth it in the end?
Whether it’s one of the reasons listed or a cumulation of them, trust us, we get it! At WritersBlok, we’ve come across it all and we’re happy to lend an empathetic ear when hearing why business leaders may approach collaboration with a ghostwriting agency with caution. Part of our job is to help you overcome the myths by sharing what business leaders need to know about working with a ghostwriter.
If you’re undecided, stick with us as we debunk the most common misunderstandings about hiring a professional ghostwriter.
Myth: Hiring a Ghostwriter Means Losing Control Over Your Message
As a business leader who is no doubt deeply invested in your brand’s voice and image, the thought of entrusting someone with your ideas and communication strategy can be understandably daunting. You may even find yourself questioning whether the authenticity of your messaging can effectively be conveyed by anyone other than yourself, but here’s the thing, hiring a ghostwriter doesn’t mean relinquishing control.
The reality is that hiring a ghostwriter means you’re opting into a collaborative partnership. It is not synonymous with losing control of your content. In fact, your ideas, voice and brand do not need to lose their authenticity and there need not be any misalignment when it comes to maintaining your personal or company values.
As ghostwriters, we’re here to articulate your ideas and enhance them through seeking your approval. The ability to review and revise is not revoked when partnering with a ghostwriter, and because you retain the final approval on all content, you remain in full control. Remember, our job is to amplify your message, not change it.
Myth: Ghostwriters Can’t Capture Your Authentic Voice
Another common myth amongst business leaders who are not yet convinced about hiring a ghostwriter is that their unique voice, personality or distinct style won’t be captured effectively or precisely. There’s the worry that the content may end up feeling a little disconnected or even generic and robotic. Many leaders we’ve come across have shared fears over their messaging coming across as impersonal or lacking in depth and nuance as they’re skeptical about another person accurately expressing their thoughts.
We understand why, as an entrepreneur or CEO, you could have doubts but the reality is that skilled ghostwriters, like the content ninjas at WritersBlok, will take the time to understand your tone, personality, preferences, and everything in between. Where available, we immerse ourselves in your previous communications to capture a deep understanding of how you express yourself, in addition to clarifying through detailed discussions and feedback.
We learn to mirror your voice so that the final product is not only far from sounding generic, but indistinguishable from your distinctive voice. It’ll be you, only more polished and refined!
Myth: Only Poor Writers or Leaders Without Time Use Ghostwriters
There’s a common misconception that collaborating with a ghostwriter is a sign of weakness, incompetence or laziness, and that a “true” leader should be able to find the time and skill to produce their own content. For the business leaders out there who put a premium on being self-sufficient and hands-on in all aspects of their business, working with a ghostwriter may come across as a sign of lacking ability or dedication.
However, this myth couldn’t be further from reality if it tried. Strategic leaders, even if they are in a position where they have the time and the skills, recognize the value of employing specialized expertise. Further recognizing ghostwriting as an artful craft that lets you focus on your strengths, while maximizing everyone’s skills.
Collaborating with a ghostwriter is not a sign of inadequacy; it’s a strategic investment that will ultimately enhance the influence and reach of your message.
Myth: Ghostwriting Is Dishonest or Inauthentic
Business leaders can often feel like there is an element of dishonesty and inauthenticity when enlisting the assistance of a professional ghostwriter. The underlying feeling of unrest that accompanies the fear of possibly being “found out” or “discovered” by their audience or peers can be a challenge to control. You might find yourself asking questions like: Will hiring a ghostwriter do a number on my credibility? What about the trustworthiness of my brand? Am I being fully transparent, or am I being deceptive? Am I undermining the very principles upon which my brand was built?
The short and simple answer to all of these questions is no. Ghostwriting is a professional service that enhances your communications, and you own every step of the process. As ghostwriters, our role is to shape and present your concepts, your insights and your knowledge in a way that resonates with your audience. Working with a ghostwriter is an accepted practice that gives leaders like you the opportunity to share your expertise and vision in a refined and impactful way.
Far from being a dishonest practice, collaborating with a skilled, professional ghostwriter will allow you to allocate your time to your other priorities. In doing so, you can leave the clear and compelling messaging, that stays true to your voice, values and ideas, in the hands of your trusted ghostwriter.
Myth: Ghostwriters Are Expensive and Not Worth the Investment
With a number of business leaders believing that the investment in a ghostwriter is not worth the return, our expertise in ghostwriting is often thought of as a luxury rather than a necessity and regularly written off as an unnecessary expense. Despite the evidence suggesting otherwise, business leaders may believe they can handle the writing themselves or, if they have a team, opt to delegate or tack it onto another role in-house.
The reality is that most ghostwriters offer flexible pricing to fit varying budgets, which means the high-quality content, increased brand recognition, heightened customer engagement, and business growth that come from investing in a ghostwriter are actually worth it.
In conclusion, working with a ghostwriter does not mean you run the risk of losing control, compromising authenticity or appearing lazy. Collaborating with a ghostwriter increases the chances of presenting enhanced, refined messaging, and an effective communications strategy that amplifies your messaging and primes your business for success. Investing in a ghostwriter is investing in the future of your brand.
If you’re considering a ghostwriter for your business, don’t hesitate to contact us today.