Seerlee Archer

As an adept storyteller, strategist and marketing professional, I have devoted my career to telling stories that matter. My entrepreneurial spirit began early on in my career. While majoring in Fashion Management, pursuing my BComm, I co-founded and launched Undivided, a loungewear and intimate brand for men and women. Built around the ideal of inclusive, comfortable clothing for all, the budding brand positioned me to hone a wide array of skills that would serve me well later on in my career.

With a background in marketing and business development, my experience as an entrepreneur has equipped me with the skills to navigate the ups and downs of success and failure – a lesson I wouldn’t be able to fully grasp without first-hand experience. Knowing the weight my clients carry, I can empathize which enables me to work diligently and critically. I’ve spent the last seven years in the fashion and beauty industry, working closely with founders, ideating and executing targeted marketing strategies to propel start-ups and niche brands to the market. When entrusted with any project, I analyze and poke holes through content and business strategy to ensure that we are operating through the eyes of both our intended audience and competitors. 

Whether orchestrating systems and marketing for other brands or constructing my own from the ground up, my professional credo remains the same: every interaction with the brand matters.

Topics of Interest

Human rights, women in business, entrepreneurism, education, social justice

Areas of Skill

Marketing, branding, creative writing and communication, business development and strategy